At What Waist we believe in empowerment, self-love and inclusivity. We want everyone to feel like the best version of themselves and we are always here to support people on their personal journeys.

What Waist donates $1 from every What Waist purchase to clean water initiatives. We are committed to helping provide clean water solutions for communities of color and protecting the oceans worldwide.

In line with our beliefs, this year we are also donating $100,000 to charities, organisations and events that fight against systemic racism in the US.

We are here to support you all during this pandemic. Shopping with us has never been safer and we’ve taken extra steps to make sure double cleaning rules are in place. Read more about these extra precautions on our COVID-19 page.