Our Website uses cookies.  A cookie is a small piece of data or a text file that is downloaded to your computer or mobile device when you access certain websites.  Cookies may contain text that can be read by the web server that delivered the cookie to you.  The text contained in the cookie generally consists of a sequence of letters and numbers that uniquely identify your computer or mobile device, and it may contain other information as well.

Cookies are widely used by website owners to make their website work, or work more efficiently, as well as to provide reporting information.  Cookies set by the website owner (in this case, What Waist) are called “first-party cookies.”  Cookies set by parties other than the website owner are called “third-party cookies.”  Third-party cookies enable third party features or functionality to be provided on or through the website (e.g., such as advertising, interactive content, and analytics).  The parties that set these third-party cookies can recognize your computer when it visits the website in question and when it visits certain other websites.

You have the right to decide whether to accept or reject cookies.  You can set or amend your web browser controls to accept or refuse cookies.  If you choose to reject cookies, you may still use our website although your access to some functionality and areas of our website may be restricted.  Because how you can refuse cookies through your web browser controls vary from browser to browser, you should visit your browser’s help menu or user documentation for more information.  In addition, most advertising networks offer you a way to opt-out of targeted advertising.  If you would like to find out more information, please visit one or both of the following sites: http://www.aboutads.info/choices/ or http://www.youronlinechoices.com.

By agreeing to accept our use of cookies, you are giving us permission to place some (or all) of the cookies described below on your device.

  • Strictly necessary cookies. These cookies are necessary for the proper functioning of our Website, such as displaying content, logging in, validating your session, responding to your request for services, and other functions.
  • Performance cookies. These cookies collect information about the use of the website, such as pages visited, traffic sources, users’ interests, content management, and other website measurements.
  • Functional cookies. These cookies enable a website to remember a user’s choices, such as their language, user name, and other personal choices while using the website. They can also be used to deliver services, such as letting a user make a blog post, listen to audio, or watch videos on the website.
  • Media cookies. These cookies can be used to improve a website’s performance and provide special features and content. These media cookies may be placed by us, but they may also be placed by third parties who provide services to us.
  • Advertising or targeting cookies. These cookies are usually placed and used by advertising companies to develop a profile of your browsing interests and serve advertisements on other websites that are related to your interests.
  • Session cookies. These cookies allow websites to link the actions of a user during a browser session. They may be used for a variety of purposes, such as remembering what a user has put in their shopping cart as they browse a website. Session cookies also permit users to be recognized as they navigate a website so that any item or page changes they make are remembered from page to page.  Session cookies expire after a browser session and, as such, they are not stored.
  • Persistent cookies. These cookies are stored on a user’s device in between browser sessions, which allows the user’s preferences or actions across a site (or, in some cases, across different sites) to be remembered. Persistent cookies may be used for a variety of purposes, including remembering users’ choices and preferences when using a website or to target advertising to them.


We may also use cookies to: identify the areas of our Website that you have visited; personalize the content you see on our Website; perform Website analytics; remember your preferences, settings, and login details; target advertising relevant to your interests; facilitate affiliate marketing; allow you to post comments; and allow you to share content with social networks.  Most web browsers can be set to disable the use of cookies.  However, if you disable cookies, you may not be able to access features on our Website correctly, or at all.