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A major advantage of a women ran company
is our fundamental understanding of women's bodies and what looks best on us. Every product, every material, and every cut are made with the intention of producing the most figure flattering fit.
AS FEATURED ON
About What Waist
We are a result-oriented brand that focuses on creating quality functional workout bands, shapewear, underwear, and workout clothes that help improve your day-to-day life and boost your confidence.
What Waist specializes in designing high-quality workout bands, shapewear, underwear, and workout apparel aimed at enhancing daily living and confidence.
THROUGHOUT THE YEARS WE HAVE PERFECTED OUR SIZING AND FABRICS USING THE MOST INNOVATIVE TECH AVAILABLE AND CREATING STYLISH DESIGNS THAT WILL ALWAYS MAKE YOU
STAND OUT AND FEEL SEXY!
WHAT WAIST IS BUILT ON TECHNOLOGY THAT IS ENGINEERED IN-HOUSE IN ATLANTA, GA.
We use the most innovative performance fabrics in our products, so we can bring you the best workout and shaping experience possible. We specialize in making you feel your best by producing fun, stylish, athleisure clothing and shapewear solutions that are effective and figure-flattering.
WHAT WAIST CREATES PRODUCTS THAT EMPOWER WOMEN TO
MAKE HEALTHIER DECISIONS.
WOMEN WANT TO FEEL CONFIDENT, POWERFUL, AND BEAUTIFUL IN THEIR CLOTHING.
Our products empower women to love their bodies and express themselves. Our styles are designed to fit and flatter all body types and sizes, so you can feel confident in every season of your life.
WHEN YOU LOVE YOURSELF, YOUR ACTIONS SHOW AND EXUDE THAT LOVE. YOU BEGIN TO TREAT YOURSELF AND YOUR BODY WELL.
TO OUR CUSTOMERS AROUND THE WORLD, THANK YOU FOR YOUR SUPPORT, FUEL, AND INSPIRATION.