The queen of self-love is a big fan of our brand
We were so excited to see Lizzo wearing one of our waist bands on David Letterman’s Netflix show My Next Guest Needs No Introduction. The Grammy award-winning artist is one of our favourite celebrity customers and she looked incredible wearing our best-selling Define band while she worked out on a treadmill.
The Define band is perfect for anyone who wants to tone up their lower back and abdominal area, no matter what stage of your fitness journey you’re on. Combining heat trapping SweatTech technology and a targeted compression strap, it helps your natural curves to reveal themselves again. So you can fall in love with you again - something Lizzo truly believes in.
During the clip (which starts at 36.30 incase you were wondering!) Lizzo talks about her own fitness journey. She says “I’ve been working out consistently for the last five years, and it may come as a surprise to some of y’all but I’m not working out to have your ideal body type. I’m working out to have my ideal body type.” This quote perfectly summaries the What Waist warrior attitude. We are confident and sure of our fitness goals, and we work out to prove something to ourselves and no-one else.
In the episode, Lizzo also spoke about how it bothered her for a long time that all anyone would talk to her about was her weight. She didn’t enjoy people telling her that she was unhealthy, or that she was brave for being the size she was. The clip even went viral when she also spoke about being able to outrun others spiritually, mentally and physically.
This balance of inner and outer strength is exactly what we support, and we’re so proud to call Lizzo one of our loyal fans and customers.