About Us

Founded on self-improvement and rooted in self-love, What Waist's mission is to help all women love their bodies and achieve their healthy lifestyle goals.


We value practicality, functionality and quality. We specialize in making you feel your best by producing fun, stylish, athleisure clothing and shapewear solutions that are effective and figure flattering.


A major advantage of a women ran company is our fundamental understanding of women bodies and what looks best on us. Every product, every material, and every cut is done with the intentions of producing the most flattering figure fit.


Throughout the years we have perfected our sizing and fabrics using the most innovative tech available and creating stylish designs that will always make you stand out and feel sexy!


We respect all people and we believe in donating to produce a powerful and impactful positive change. We set yearly donation goals to give to a wide variety of worthy causes including mental health, HBC’s and domestic abuse. For more information on our pledge and donations, check out our community page. 


To the warriors around the world, thank you for your support, fuel and inspiration.