A Subtle Shift in Perspective Might Be the Key to Your Fitness Goals In this new year, many of us have fitness goals at the top of our minds. And that's no surprise. Achie...
What causes it and how do you get rid of it? Do you ever feel full even though you haven’t eaten? Does your belly look and feel bigger, despite eating the same portion sizes an...
We explain the science behind our workout bands and why they really work If you’re trying to lose a few pounds it can be tempting to buy a ‘quick fix’ waist trainer. But befor...
The queen of self-love is a big fan of our brand We were so excited to see Lizzo wearing one of our waist bands on David Letterman’s Netflix show My Next Guest Needs No Introduc...
In June of 2020, we made a pledge to donate $100,000 before the end of the year to causes that support the fight against injustice and systematic racism. It is important to us a...
We’re back with another giveaway warriors! To thank you guys for your continuous and undying support we held a contest over on our Instagram, giving all our followers a chance t...
Let’s find out who the lucky warrior is! To celebrate the launch of our brand-new website we held a competition over on our Instagram, giving all of our followers the chance...
Vogue photographer, Chrisean Rose, sits down with What Waist to tell us his secrets to getting the perfect photos at home and how to pose like a pro! One of the hottest names in...
Get a sneak peek of what happened when we shot the promo for our new campaign Our latest Elements editorial shoot took us to a beautiful State Park in Georgia. This area of nat...
It’s time to reveal our brand-new website We believe that when you look good, you feel good. So, we decided to give our site the revamp it deserved. We’ve been working hard behi...