
Introducing The 2021 Spring Line "Be Light As Air"
Breathable and Light Activewear for Your New Season A Behind the Scenes Look Want a behind-the-scenes peek at the photoshoot for our 2021 Sprin...
Read moreBreathable and Light Activewear for Your New Season A Behind the Scenes Look Want a behind-the-scenes peek at the photoshoot for our 2021 Sprin...
Read moreHint: More Willpower Isn’t Enough Eating healthy, exercising, maintaining great mental health: these are areas many of us want to thrive in. But f...
Read moreHow to Find Love, Joy, and Purpose in Living a Healthier Lifestyle Have you ever been in love? Like whole-hearted, genuinely passionate? W...
Read moreUse This Year to Refocus on What You Can Control This past year has been a tough one for many of us. From the pandemic to massive unemployment a...
Read moreHow to Find the Mental Strength to Push Through the Pain and Start Again At What Waist we aren’t just about helping you to reach your fitness ...
Read moreAn In-Depth Look Behind Our Trend-Setting Brand "What Waist, which was launched in 2014, has never touted itself as a tool for body modificatio...
Read moreHow fitness transformed this warrior’s life and how she’s motivating other women to do the same While 2020 was a year of tremendous change for many...
Read moreA Subtle Shift in Perspective Might Be the Key to Your Fitness Goals In this new year, many of us have fitness goals at the top of our minds....
Read moreWhat causes it and how do you get rid of it? Do you ever feel full even though you haven’t eaten? Does your belly look and feel bigger, despite ea...
Read moreWe explain the science behind our workout bands and why they really work If you’re trying to lose a few pounds it can be tempting to buy a ‘quick...
Read moreThe queen of self-love is a big fan of our brand We were so excited to see Lizzo wearing one of our waist bands on David Letterman’s Netflix show M...
Read moreIn June of 2020, we made a pledge to donate $100,000 before the end of the year to causes that support the fight against injustice and systematic r...
Read more